A Convergent TV Platform Built For Agencies

Brandience ran TriHealth's campaign to 43M impressions. Here's what TV attribution adds on top of that.

Brandience buys across traditional and digital for Papa Johns, Kroger, TriHealth, and a roster of multi-location brands. The gap is TV measurement: Brandience's digital stack tracks ROAS and foot traffic lift to the decimal, but the TV and video portion of campaigns like TriHealth's alliance launch runs without attribution connecting airings to appointments or store visits. Tatari fills that gap and gives Bill the data to prove TV's ROI to every client on the roster.

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Data is not real and for illustrative purposes only

Why we sent this

→ Brandience's digital stack measures ROAS and foot traffic lift to the decimal. The TV and video portion of client campaigns runs without that same attribution. Papa Johns, TriHealth, and Kroger all have measurable conversion funnels. None of those TV airings are currently connected to outcomes.
→ No Cincinnati competitor offers this. Curiosity and Barefoot Proximity can't prove TV ROI for their clients either. Tatari gives Brandience a measurable TV capability no agency in the market currently has.
→ The entry point is a single pilot: TriHealth's next campaign or the Papa Johns Cincinnati co-op. Attribution from day one, with a path to rolling it across the full Brandience portfolio as results prove out.

What Makes Tatari Different?

TV attribution as a Brandience capability. Prove TV ROI to Papa Johns, TriHealth, and Kroger the same way you prove digital.

Purpose-built for TV

Traditional DSPs were built for display and online video. They were never designed for how TV inventory actually works. Tatari was. Linear, streaming, and online video in one platform, with buying logic built around TV's unique clearance, pricing, and audience dynamics.

Measure real outcomes

Brandience runs weekly optimization cadences for digital. TV should work the same way. Tatari ties every linear and CTV airing to store visits, appointments, and online orders the next morning -- so Bill's team can shift spend toward highest-performing dayparts before the week is over.

Direct media execution

Tatari holds direct relationships with Hulu, Peacock, HBO, and every major linear network. For healthcare clients like TriHealth and QSR brands like Papa Johns where brand safety is non-negotiable, that means guaranteed placement in verified premium environments. Brandience's own DSP handles digital programmatic. Tatari handles the TV layer it can't reach.

Our Platform and Services

Linear Biddable buying motion

Biddable scatter market access at real-time pricing. Rates are automatically negotiated down before the buy clears. No rep back-and-forth, no delivery surprises.

Measurement Next-day reporting

Next-day spot-level reporting on every linear airing. Publisher-level placement data on every CTV impression. One dashboard, not two separate reports to reconcile.

Media Buying

Tatari gives Brandience biddable access to the linear scatter market and direct CTV buys on Hulu, Peacock, and HBO in one platform. For Papa Johns running Cincinnati co-op campaigns, that means local linear and streaming with franchise-level attribution by market. For TriHealth running regional healthcare campaigns, it means every TV airing connected to appointment activity the next morning.

See our media buying tools for TV

Measurement

Every linear and CTV airing reports the next morning: network, daypart, creative, and the outcome that matters for each client -- foot traffic for Papa Johns, appointments for TriHealth, store sales for Kroger and Smithfield. The same weekly optimization cadence Brandience runs on digital, now applied to TV.

See our measurement features

Impressions

53.8M

↑ 115.9%

CAC

$35.39

↓ $2.93

Site Lift

+11.4%

↑ vs prior

ROAS

6.2x

↑ 0.8x MoM

Data is not real and for illustrative purposes only

Agency Spotlight

How DAC made TV measurable and grew client revenue.

DAC is a full-funnel digital media agency that came to Tatari to apply the same measurement discipline to TV that they already ran on digital. They unified linear and CTV in one platform, connected every airing to real downstream outcomes, and drove double-digit revenue growth across their client base. For Brandience, which already runs data-driven media at scale for multi-location clients, adding Tatari means offering clients measurable TV no Cincinnati competitor can match.

"Tatari has modernized TV and made it measurable, which gives us the confidence to recommend TV to our clients."

Felicia DelVecchio, VP of Media, DAC

Read the full case study

43M

Impressions on TriHealth's alliance launch. Zero TV-specific attribution connecting those airings to patient appointments.

Double-digit revenue growth for DAC after proving TV outcomes with the same rigor applied to digital

HIGH-fit Tatari clients in Brandience's current portfolio. Papa Johns, Kroger, Tropical Smoothie, TriHealth, AAA, and Smithfield.

Cincinnati agencies currently offering convergent TV with attribution. Tatari makes Brandience the first.

Client retention

Measurement that sticks

DAC unified linear and CTV on Tatari and applied the same measurement discipline to TV that they ran on digital. Double-digit revenue growth followed. Brandience can run the same infrastructure starting with a single Papa Johns or TriHealth pilot.

New revenue

A full TV service line

When Brian McHale asks why TV should be in the plan alongside digital, Bill now has a data answer: next-morning attribution that proves TV's contribution to foot traffic, appointments, and store sales the same way the digital stack does.

Premium access

Inventory beyond programmatic

Secure Hulu, Peacock, and HBO inventory direct alongside linear for Papa Johns, TriHealth, and Kroger. Food, sports, and health programming adjacencies with attribution proving it worked.